If you are in the service industry or marketing business, you must be aware of the advantages that come with automated responses. You might not have the time to respond to each and every email sent to you, yet, every customer’s message deserves attention since your business depends on them to grow. That’s why canned messages exist – to help you provide feedback as soon as a client reaches out to your business. Canned messages must, however, offer appropriate answers to the questions asked. If improperly used, they can be frustrating and annoying.
This article will break down some of the common automated email mistakes people make and how to avoid them.
Mistake #1: Giving Out Too Much, Too Soon
Sending a lot of information at once or too often is never a great thing to do. Overwhelming your clients with too much information could end up making them irritated and, as a result, unsubscribe from your messages. Take things slowly and gradually, and always treat each and every one of your customer’s feedback based on their needs. To avoid falling into this trap, start with fewer automated emails and gradually increase the frequency, but this should be based on engagement from the other end. Less is always more sometimes. Do your research and strive to understand the metrics, if there is a dip, go back to the drawing board and rectify what could have gone have wrong.
Mistake #2: Lacking Some Personal Touch
Customers are brilliant; treat them as such. Your messages being automated doesn’t mean that they should miss out on the personal appeal. Speak to your client’s hearts through carefully crafted messages. Avoid sounding like a robot, make them feel like the message was meant for them. To get someone’s attention, the tone and the general feel of the message is critical.
To avoid sounding generic and out of touch with your customers, take time to create the right content for the emails. Getting things right when it comes to automated messages requires time and dedication. Always ensure the feedback is up to date and has the correct information. One great way of ensuring you are on the same page with your clients is imagining the kind of feedback you would expect if you were the one reaching on the other end. Put yourself in their shoes and be creative as much as you can as you develop the content.
If you are having trouble turning subscribers into customers, there must be something you aren’t doing right. Go back to the drawing board and come up with a proper plan for your feedback system. Always remember that the worst mistake you could ever make is making your customers feel misrepresented in your messages.